Wipp worked with HERA to build and deliver the visual identity of their 2022 rebrand. This was a monumental step in the brand’s history with the introduction of a new brand narrative, and the launch of womenswear into their product offering for the first time.
Built around the strap-line of “Look Deeper”, the brands new narrative takes the focus away from the models and influencers that represent the brand for their appearance, and instead dives deep into the unique personalities and characters that lie within.
Across multiple shoots days in studio and on location, Wipp delivered a studio based hero film, 7 engaging vignette interviews, 4 on-location mini-doc’s diving deeper into some amazing characters, and supporting imagery throughout.
Wipp worked alongside The Growth Foundation Creative Director - Jamie Romain to bring the narrative to life in pre-production, going on to direct and deliver photography and films across a 5 day shoot and 3 month production.
Directed by Wipp.
Film shot and produced by Wipp. Photography by Wipp.
